Why Become an Archer’s Edge
Team Shooter?
(And why be active in the media and the archery community?)
“A rising tide lifts all boats.”
— Reverend William Bridge, 1647
The primary purpose of being an Archer’s Edge Team Shooter is simple:
…to grow the sport of archery and bowhunting in South Africa.
Being part of this team means representing not only Archer’s Edge, but also the sport, the brands we use, and the lifestyle we love. Your attitude, conduct, and visibility directly influence how others perceive our industry. The way you behave at shoots, the way you treat people, and the way you present yourself online all contribute to shaping the future of archery.
Why does this matter to YOU?
Because when the sport grows, everyone prospers:
- More Archers and Bowhunters = more stability
(a sport that lasts for generations) - More Archers and Bowhunters = more ranges and places to shoot
- More Archers and Bowhunters = more shops across the country
- More Archers and Bowhunters = more choices in equipment, training, and events
By being part of this program, we ask that you not only promote archery publicly, but also invite non-archers to try the sport. Inspire new people. Make it accessible. Show them what we already know:
Archery changes lives.
Whether someone ends up shooting our brands or not is irrelevant. The simple truth is this:
Growing the number of participants grows the industry.
And that benefits every brand, every shop, every archer, and every bowhunter in the long term.
Your active involvement—posting photos, sharing results, creating videos, attending events, helping newcomers—drives awareness. It supports smaller shops, strengthens local communities, and gives this sport a future.
By applying, you are saying:
- You want to grow archery in South Africa.
- You want to motivate and inspire others.
- You want to be a positive, influential force in the community.
- You want to be more than a shooter—you want to be an Ambassador of the Sport.
Because at Archer’s Edge:
We don’t just shoot arrows.